The Louis Erard x Alain Silberstein Smile-Day Blue & Tourbillon Régulateur Blue

Louis Erard has spent recent years defining a very specific place for itself within contemporary Swiss watchmaking. Its strength lies in clarity of design and advanced mechanics. That balance has become central to Louis Erard’s identity.

That design awareness is especially visible in the brand’s collaborative work, where Louis Erard has shown a rare ability to absorb the language of an outside creative without losing its own. One of its most notable collaborations is with French designer Alain Silberstein, who has, over the years, developed a visual vocabulary that is instantly recognisable, one in which hands, markers, and displays become a composition of shapes as much as instruments of timekeeping.

Glossary

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Glossary
crown

crown

The crown is a small button or knob, typically cylindrical in shape, located on the side of the watch case. It is used to perform various functions related to operating and adjusting the watch.

The primary purpose of the crown is to set the time on the watch. By pulling the crown out, it disengages from the movement, allowing the wearer to rotate it to adjust the hands and set the correct time. Once the desired time is set, the crown is pushed back in to re-engage with the movement, securing the time adjustment.

In addition to time setting, the crown may have other functions depending on the features of the watch. It can be used for manual winding in mechanical watches by turning it manually, providing power to the mainspring. Some crowns may have multiple positions, allowing for adjustment of other functions such as date, day.

The crown is often designed with a secure surface or adorned with the brand logo or decorative element, making it easy to use.