The Louis Erard x Alain Silberstein Smile-Day Blue & Tourbillon Régulateur Blue

Louis Erard has spent recent years defining a very specific place for itself within contemporary Swiss watchmaking. Its strength lies in clarity of design and advanced mechanics. That balance has become central to Louis Erard’s identity.

That design awareness is especially visible in the brand’s collaborative work, where Louis Erard has shown a rare ability to absorb the language of an outside creative without losing its own. One of its most notable collaborations is with French designer Alain Silberstein, who has, over the years, developed a visual vocabulary that is instantly recognisable, one in which hands, markers, and displays become a composition of shapes as much as instruments of timekeeping.

Glossary

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Glossary
Bezel

Bezel

The bezel, is the rotating ring located on the outer part of the watch's dial. It can serve as a decorative element in some watches, but its classic function is to mark time intervals using a scale similar to a timer. The rotating or ring-shaped bezel on the watch's dial can be used to quickly and easily track elapsed time.

For example, in sports watches or diving watches, the bezel may have markers or numbers that are used to measure elapsed time for activities such as diving or distance covered. The bezel is rotated to set the starting point and the endpoint for the measured time.

The bezel can be fixed in some watches, where it does not move and primarily serves as a decorative element. In other watches, the bezel can be rotatable in one direction or bidirectional, depending on the design and intended use of the watch.